Marketing, Ads & Project Portfolio

Overview

A performance-driven digital marketing campaign achieved outstanding success for an apparel brand. The supplied case study reports revenue of 2 billion within a month through Google and Facebook advertising.

Ad Account Structure

• TOF: three campaigns targeting new and broader audiences.
• Lookalike campaigns using value-based and custom audience-based lookalikes.
• MOF: one campaign for previously engaged users.
• BOF: one campaign for highly interested users.

Content & Funnel

• Carousel reviews
• Video reviews
• User-generated content (UGC)
• Dynamic product ads (DPA)
• High-quality photoshoot content
• Scroll-stopping UGC

Google Ads

Google Ads Performance Max was used to optimize campaign performance after sufficient campaign data was collected.

Key Achievements

Conclusion

The supplied case study attributes the reported growth to strategic ad account structures, marketing funnels and high-quality engaging content across Google and Facebook Ads.

Introduction

The brand had a strong product line but was struggling to scale. Its sales were described as being stuck at six figures.

Solution

Sigma Evolution proposed an omni-channel advertising strategy across multiple platforms and used media-buying expertise to maximize the advertising budget.

Implementation

• Comprehensive omni-channel advertising strategy.
• Audience-focused buying strategy.
• Real-time campaign optimization.
• Engaging and compelling ad content.

Reported Results

Conclusion

The case study reports growth in sales, ROAS and customer base through omni-channel advertising, buying and optimization.

1.2 Crore Generated for a Health & Beauty Brand in 86 Days

The client had a small e-commerce presence and no advertising account. The proposed solution included moving the e-commerce platform to Shopify and using Facebook and Google advertising to drive traffic and sales.

• Reported sales and revenue growth.
• Reported blended ROAS of over 10.
• Facebook and Google advertising.
• Shopify-based e-commerce setup.

2. 1.8 Crore Generated in 110 Days

An apparel brand was facing poor advertising performance. Sigma's team optimized the Shopify store and managed Facebook and Google advertising campaigns.

Approach

• Shopify store optimization.
• Product page and checkout-flow optimization.
• Facebook advertising.
• Google advertising.
• Audience targeting and optimization.

Campaign

The home decor and kitchen brand was struggling to generate significant sales despite spending on advertising. Sigma Evolution was brought in to improve performance and drive sales.

Strategy

• Buying and campaign optimization.
• Facebook and Instagram Ads.
• Google Ads.
• Audience expansion and sales optimization.

Reported Results

Gadget Brand from Scratch

A new gadget brand used Facebook targeting and retargeting to reach middle-class audiences and scale sales.

Client & Objective

Sigma Evolution partnered with Vihaara Apartments to support the launch of a residential real estate project. The goal was to generate high-quality leads through performance marketing and strategic content.

Campaign

• Platform: Facebook / Meta Ads
• Duration: 20–30 days
• Launch strategy
• Paid advertising campaigns
• Static ad content creation
• Location-based and interest-based targeting
• Static, lead-generation and click-to-call formats

Campaign Performance

Content Approach

The supplied report describes visually rich static ads focused on location, amenities and pricing, with clear calls to action.